Will AI make insurance brokers redundant?

Christian Gründl, CEO of ERGO Beratung und Vertrieb, answers this question with a resounding ‘No’. This is because the human factor is and will remain a cornerstone of insurance sales, he says. AI will not change that.

“The use of AI must be carefully considered, implemented and controlled,” writes Christian Gründl on LinkedIn. This applies regardless of whether it is used in underwriting, claims management or sales.

He continues: “But if any industry knows how to do this, it is the insurance industry. Thanks to their extensive expertise in risk management, compliance and regulation, insurers' AI use cases can serve as a blueprint for other industries. We're not slow, we're doing it right. Because technical excellence is our standard.”

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